Promoting Sopot in Scandinavian Media During the Off-Season
In October, an article by Scandinavian journalist Sara Grant was published following her visit to Sopot in January 2026, hosted by the Sopot Tourist Organisation.
The study visit was organised as part of the “See You in Sopot” campaign, which promotes Sopot as an attractive destination outside the peak tourist season and encourages visitors to discover the resort in autumn, winter and spring.
The visit resulted in an article published by Aller Media, a leading Nordic media group headquartered in Copenhagen, with a history dating back to 1873. The company is a market leader in print and digital media across the Scandinavian countries.
The article appeared in Allas magazine, which has a weekly readership of over 360,000.
We would like to thank all the partners involved in organising the press trip, including:
The article appeared in Allas magazine, which has a weekly readership of over 360,000.
We would like to thank all the partners involved in organising the press trip, including:
- L'Entre Villes restaurant
- Do Brzegu restaurant
- M15 saunas and restaurant
- Petit Paris restaurant
- 3 City Distillery
- State Art Gallery in Sopot
- Sofitel Grand Sopot hotel
- Eliza Wasiewicz - przewodniczka po Trójmieście
The study visit was organised as part of the “See You in Sopot” campaign, which promotes Sopot as an attractive destination outside the peak tourist season and encourages visitors to discover the resort in autumn, winter and spring.