From 3rd to 5th of November 2026, we promoted Sopot at WTM London. It is one of the most important industry events, bringing together tourism businesses and regional representatives from around the world to jointly develop the tourism sector.

Over 4,000 exhibitors from 180 countries – including the City of Sopot. For three days, we promoted Sopot and the resort’s tourism offer at the Polish National Stand during one of the world’s largest travel trade shows, WTM London.


World Travel Market London 2026 is a leading global event for the travel sector, attracting industry professionals, exhibitors, and buyers from across the globe every year. The event brings together key stakeholders from destination marketing organizations, travel technology providers, tour operators, airlines, and hospitality brands, making it one of the most influential gatherings in the international tourism industry.

We would like to thank the Polish Tourism Organisation for the invitation to participate in the trade show. We are pleased with the fruitful discussions and the opportunity to promote the Sopot brand and local tourism industry on the British market.

Photo: Visit Sopot / Aleksandra Pilutkiewicz.