The organization was established on January 6, 1997. The main goals, as set out in its statute, were and remain the promotion of the city of Sopot as a health resort and a tourist attraction. On September 17, 2003, the organization transformed into a Local Tourist Organization called the Sopot Tourist Association, which enabled the Municipality of Sopot to join the association. On November 2, 2018, the Association changed its name to the Sopot Tourist Organization (SOT).
We are an organization responsible for cooperation between the local government and the local tourism industry in promoting the city of Sopot, both for individual and business tourism. We currently have over 110 members, including Sopot hotels, apartments, guesthouses, campsites, restaurants, cafes, museums, cultural institutions, sports clubs, universities, transport companies, and individuals.
We implement a range of activities and projects aimed at encouraging tourists to spend their leisure time in the resort year-round.
Our organization undertakes tasks such as:
- managing the offer of two card systems: the Sopot Card and the Sopot Tourist Card,
- managing two tourist information points in Sopot,
- managing the city's official tourism portal www.visit.sopot.pl,
- participating in domestic and international tourism fairs/B2B events,
- organizing study visits with journalists, tour operators, and business meeting planners,
- creating and implementing promotional campaigns and activities,
- integrating the tourism industry (e.g., "Mornings with SOT" business breakfasts and thematic training),
- organizing the Sopot Pearls competition,
- distributing free promotional materials,
- producing and selling Sopot souvenirs,
- collaborating with LOT, PROT, POT, ZOPOT, and MSiT.
Since 2024, we have been the Manager of the Polish Tourist Brand Sopot. The Polish Tourist Brand title is a prestigious distinction awarded by the Ministry of Sport and Tourism and the Polish Tourist Organization. It recognizes the most attractive regions and tourist routes in Poland, which have the potential to become a showcase for the national tourism sector. The "Polish Tourist Brands" project has been included in the Strategy for Responsible Development, and its goal is to create a catalog of the most developed tourist destinations, which will be professionally managed and promoted as coherent tourist products.