The results of promotional activities jointly implemented by the Polish Tourism Organisation (based in London) and the Sopot Tourism Organisation are already visible. In February, the article "Low Season Sopot" appeared in Low Season Traveller, one of the most popular British travel magazines, which promotes unique off-season tourist destinations. This collaboration in the British market – one of Sopot's key markets – has significantly strengthened the city's recognition as an attractive tourist destination worth visiting in autumn and winter.

The city of Sopot was featured in the latest issue of the British magazine Low Season Traveller (January–March 2026), presenting destinations worth visiting outside of the peak tourist season. Sopot also has much to offer in autumn and winter. The British journalist highlights the advantages of visiting the city outside of the peak season in the latest issue of the magazine, encouraging readers to visit the pearl of the Baltic Sea at any time of year.

Advertisements for Sopot and the tourism industry also appeared on the magazine's website.

Links:
https://lowseasontraveller.com/training-your-happiness-an-ice-bath-awakening/ - promotion of Sopot's Limitless saunas by Autopay (saunas and winter swimming in Sopot)
https://lowseasontraveller.com/redefining-the-baltic-coast/ - read about the advantages of visiting the city in the off-season and the uniqueness of the resort here
https://lowseasontraveller.com/where-nature-meets-music/ - learn more about the cultural offerings and the Forest Opera here
https://lowseasontraveller.com/the-local-soul-of-sopot/ - read about the culinary side of Sopot and the wonderful L'Entre Villes restaurant here

This material was prepared based on a study tour by editor-in-chief Ged Brown, organized by the Sopot Tourist Organization, and is part of the "See You in Sopot" campaign promoting the resort during the off-season.We encourage you to read the article HERE.

We thank all our partners for their support in organizing the study tour.