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2026-03-05

The potential of the Sopot meetings industry is growing

The Sopot Tourism Organization summarized the achievements of the local meetings industry, which has seen a significant increase in the number of events. Last year, nearly 100,000 people attended conferences, trade fairs, and congresses held in Sopot, a 25% increase compared to 2024. The collected data is illustrated in the infographic "The Meetings and Business Events Industry in Sopot."

Data collected and analyzed by Sopot Touirsm Organization shows that, compared to 2024, Sopot saw a 13% increase in the number of business events, as well as a 25% increase in the number of attendees. This translates to a record of 534 meetings attended by 90,559 people. It's important to note that only meetings with at least 50 participants were included in the ranking.

I'm delighted that Sopot, with its beautiful location, magnificent architecture, culture, numerous events, and culinary offerings, is becoming an attractive city year-round. Many conferences, congresses, and meetings are increasingly taking place outside the peak season, confirming that our promotional strategy is yielding positive results - says Magdalena Czarzyńska-Jachim, Mayor of Sopot.

In 2025, corporate and incentive events held the largest share, accounting for 56% of all meetings. Conferences and congresses accounted for 42%, and trade fairs and exhibitions for 2%. Hotels with conference facilities are the venues hosting the most business meetings (51%). Second on the list, special event rooms and facilities account for 47%.

The data for 2025 are record-breaking and confirm the enormous potential of Sopot as a city friendly to the meetings and business events industry – says Bartłomiej Barski, president of the Sopot Tourism Organization.

Hotels with modern and extensive conference facilities, restaurants and conference rooms located on the coast, a diverse culinary offering, and numerous leisure opportunities make business tourism a significant element of the resort's year-round offerings. For over a decade, together with the City of Sopot and our partners, we have been seeking the attention of event organizers and agencies from Poland and abroad. The increase in the number of events and participants motivates us to continue working to promote Sopot's event potential, adds Barski.

Information about business meetings and events in Sopot was obtained directly from venues (i.e., hotels, restaurants, cultural venues renting rooms, universities) that can accommodate groups of at least 50 people. The meetings industry is the sector that organizes conferences, congresses, training courses, trade fairs, and incentive events. In English, it is abbreviated as MICE, which stands for Meetings, Incentives, Conferences, Exhibitions/Events.